Lenovo phases out feature phones in Philippines as smarter models get cheaper By: Darwin G. Amojelar, InterAksyon.com August 29, 2012 3:43 PM MANILA - Chinese computer giant Lenovo will phase out feature phones in the Philippines by the end of this year as it joins the smartphone bandwagon. "We do have feature phones available in the market, but we won't be carrying any feature phone by the last quarter of the year. Smartphone is going to be our focus. If you notice the cost of the smartphone is getting cheaper," John Rojo, Busines Unit head of Open Communications, the exclusive distributor of Lenovo Mobile in the Philippines. Lenovo is the second-largest mobile brand in China after Samsung. Lenovo Mobile entered the Philippine market in October 2011 after penetrating Taiwan, Vietnam and Indonesia. "Smartphone has already overthrown the feature phone," Dillon Ye, executive director, Rest of World Business Operation and Phone Business Development of Lenovo. Since October last year, Lenvo Mobile has slowly gained a foothold in the mobile market, Ye said. "With the strong acceptance of the market with our previous smartphone models, we have gained confidence that our new models will further propel Lenovo as a highly competitive smartphone manufacturter," Ye added. The new models launched were A60+, an improved model of Lenovo's entry-level device and the S880, a five-inch screen "phablet" that effectively combines the telphone, entertainment, and business functions of the smartphone. Lenovo's A60+ smartphone will be priced at P4,999 and S880 "phablet" at P14,999. Rojo said these new devices cater to the broad segment of users and the local dsitributor aims to end the year with 5 percent market share.